Consumer behavior : building marketing strategy

Main Author: Hawkins, Del I.
Other Authors: Mothersbaugh, David L.
Format: Open Shelf
Language: English
Published: New York: McGraw-Hill/Irwin, c 2013.
Edition: 12th ed.
Subjects:
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020 |a 9780071315128  
037 |a 011313  |b Edu Resources 
037 |a 011314  |b Edu Resources 
037 |a 011315  |b Edu Resources 
037 |a 011316  |b Edu Resources 
037 |a 011317  |b Edu Resources 
040 |a LC 
090 0 0 |a HF5415.3 H39 2013  
100 1 |a Hawkins, Del I.  
245 1 0 |a Consumer behavior :   |b building marketing strategy   |c Del I. Hawkins, David L. Mothersbaugh. 
250 |a 12th ed. 
260 |a New York:   |b McGraw-Hill/Irwin,   |c c 2013. 
300 |a xxvii;772p.:   |b ill,cols;   |c 26 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Market surveys   |z United States  
650 0 |a Consumer behavior   |z United States  
650 0 |a Consumer behavior   |z United States  
700 0 |a Mothersbaugh, David L.  
740 0 |a Consumer behavior : building marketing strategy 
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