Consumer behavior : building marketing strategy
| Main Author: | Hawkins, Del I. |
|---|---|
| Other Authors: | Mothersbaugh, David L. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill/Irwin,
c 2013.
|
| Edition: | 12th ed. |
| Subjects: |
| Physical Description: |
xxvii;772p.: ill,cols; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071315128 |