APA Citation

Hawkins, D. I., & Mothersbaugh, D. L. (2013). Consumer behavior: Building marketing strategy (12th ed.). New York: McGraw-Hill/Irwin.

Chicago Style Citation

Hawkins, Del I., and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 12th ed. New York: McGraw-Hill/Irwin, 2013.

MLA Citation

Hawkins, Del I., and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 12th ed. New York: McGraw-Hill/Irwin, 2013.

Warning: These citations may not always be 100% accurate.