Integrated advertising, promotion, and marketing communications
| Main Author: | Clow, Kenneth E. |
|---|---|
| Other Authors: | Baack, Donald |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Harlow, England:
Pearson Education,
c 2012.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: |
463 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273753285 |