Advertising and promotions : an integrated brand approach
| Main Author: | O'Guinn, Thomas C. |
|---|---|
| Other Authors: | Semenik, Richard J., Allen, Chris T |
| Format: | Open Shelf |
| Published: |
Mason, OH : South-Western, Cencage Learning, c 2012.
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| Edition: | 6th ed. |
| Subjects: |