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| LEADER |
00908pamja2200265 4500 |
| 001 |
0000078539_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504153913.0 |
| 020 |
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|a 9780538479868
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| 037 |
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|a Landasan Maju Enterprise
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
0 |
|a HF 5821.O382 2012
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| 100 |
1 |
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|a O'Guinn, Thomas C.
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| 245 |
1 |
0 |
|a Advertising and promotions : an integrated brand approach
|c Thomas C O'Guinn, Chris T. Allen, Richard J. Semenik.
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| 250 |
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|a 6th ed.
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| 260 |
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|a Mason, OH : South-Western, Cencage Learning, c 2012.
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| 300 |
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|a xli;710p.:ill.some col.;
|c 28 cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Advertising media planning
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| 650 |
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0 |
|a Branding (Marketing)
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| 700 |
0 |
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|a Semenik, Richard J.
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| 700 |
0 |
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|a Allen, Chris T
|
| 740 |
0 |
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|a Advertising and promotions : an integrated brand approach
|
| 999 |
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|a 0000132773
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