Advertising and promotions : an integrated brand approach
| Main Author: | O'Guinn, Thomas C. |
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| Other Authors: | Semenik, Richard J., Allen, Chris T |
| Format: | Open Shelf |
| Published: |
Mason, OH : South-Western, Cencage Learning, c 2012.
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| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xli;710p.:ill.some col.; 28 cm.. |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780538479868 |