O'Guinn, T. C., Semenik, R. J., & Allen, C. T. Advertising and promotions: An integrated brand approach (6th ed.). Mason, OH : South-Western, Cencage Learning, c 2012.
Chicago Style CitationO'Guinn, Thomas C., Richard J. Semenik, and Chris T. Allen. Advertising and Promotions: An Integrated Brand Approach. 6th ed. Mason, OH : South-Western, Cencage Learning, c 2012.
MLA CitationO'Guinn, Thomas C., Richard J. Semenik, and Chris T. Allen. Advertising and Promotions: An Integrated Brand Approach. 6th ed. Mason, OH : South-Western, Cencage Learning, c 2012.
Warning: These citations may not always be 100% accurate.