Basic marketing research : integration of social media

Main Author: Malhotra, Naresh K.
Format: Open Shelf
Language: English
Published: Upper Saddle River, NJ: Pearson, c 2012.
Edition: 4th ed.
Subjects:
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005 20170719090000.0
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008 161116b xxu 00 0 eng d
020 |a 9780132570183  
037 |a 011346  |b Landasan Maju Enterprise 
040 |a KPMSI 
090 |a HF 5415.2.M354 2012  
100 1 |a Malhotra, Naresh K.  
245 1 0 |a Basic marketing research :   |b integration of social media   |c Naresh K. Malhotra. 
250 |a 4th ed. 
260 |a Upper Saddle River, NJ:   |b Pearson,   |c c 2012. 
300 |a 672p.:   |b ill .;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research  
999 |a 0000132768