Basic marketing research : integration of social media
| Main Author: | Malhotra, Naresh K. |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Pearson,
c 2012.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
672p.: ill .; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780132570183 |