Modern marketing research : concepts, methods, and cases

Main Author: Feinberg, Fred M.
Other Authors: Kinnear, Thomas C., Taylor, James R.
Format: Open Shelf
Language: English
Published: [Mason, OH]: Cencage Learning, c 2013.
Edition: 2nd ed.
Subjects:
LEADER 00828pamja2200253 4500
001 0000078522_0034
005 20170620090000.0
005 20161123140711.0
008 161116b xxu 00 0 eng d
020 |a 9781133191025  
037 |a 011413  |b Landasan Maju Enterprise 
040 |a KPMSI 
090 |a HF 5415. 2. F 45 2013  
100 1 |a Feinberg, Fred M.  
245 1 0 |a Modern marketing research :   |b concepts, methods, and cases   |c Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. 
250 |a 2nd ed. 
260 |a [Mason, OH]:   |b Cencage Learning,   |c c 2013. 
300 |a xxx ; 689 p.:   |b ill.;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research  
650 0 |a Marketing  
700 0 |a Kinnear, Thomas C.  
700 0 |a Taylor, James R.  
999 |a 0000132753