Modern marketing research : concepts, methods, and cases
| Main Author: | Feinberg, Fred M. |
|---|---|
| Other Authors: | Kinnear, Thomas C., Taylor, James R. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
[Mason, OH]:
Cencage Learning,
c 2013.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxx ; 689 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781133191025 |