Feinberg, F. M., Kinnear, T. C., & Taylor, J. R. (2013). Modern marketing research: Concepts, methods, and cases (2nd ed.). [Mason, OH]: Cencage Learning.
Chicago Style CitationFeinberg, Fred M., Thomas C. Kinnear, and James R. Taylor. Modern Marketing Research: Concepts, Methods, and Cases. 2nd ed. [Mason, OH]: Cencage Learning, 2013.
MLA CitationFeinberg, Fred M., Thomas C. Kinnear, and James R. Taylor. Modern Marketing Research: Concepts, Methods, and Cases. 2nd ed. [Mason, OH]: Cencage Learning, 2013.
Warning: These citations may not always be 100% accurate.