Marketing : an introduction
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Gary Armstrong |
| Format: | Open Shelf |
| Published: |
Boston:
Prentice Hall,
2013.
|
| Edition: | 11th ed.. |
| Subjects: |
| Physical Description: |
iv, (various paging): col.ill.; 28 cm.. |
|---|---|
| Bibliography: |
Including bibliographical references and index |
| ISBN: |
9780132744034 |