APA Citation

Kotler, P., & Gary Armstrong. (2013). Marketing: An introduction (11th ed.). Boston: Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. 11th ed. Boston: Prentice Hall, 2013.

MLA Citation

Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. 11th ed. Boston: Prentice Hall, 2013.

Warning: These citations may not always be 100% accurate.