Succesful direct marketing methods : interactive, database, and customer-based marketing for digital age
| Main Author: | Stone Bob |
|---|---|
| Other Authors: | Ron Jacobs |
| Format: | Open Shelf |
| Published: |
New york:
McGraw-Hil,
2008.
|
| Edition: | 8th ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvii, 663p.: ill.; 25 cm.. |
| ISBN: |
9780071458290 |