Understanding digital marketing : marketing strategies for engaging the digital generation

Main Author: Ryan, Damian
Other Authors: Calvin Jones
Format: Open Shelf
Published: Philadelphia, PA: Kogan Page, c2012.
Edition: 2nd ed..
Subjects:
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037 |a Bookline 
040 |a Library of Congress 
090 0 0 |a HF 5415.1265.  
100 1 |a Ryan, Damian  
245 1 0 |a Understanding digital marketing :   |b marketing strategies for engaging the digital generation   |c Damian Ryan. 
250 |a 2nd ed.. 
260 |a Philadelphia, PA:   |b Kogan Page,   |c c2012. 
300 |a xv,283 p.  |a 23cm:   |b ill.. 
500 |a Includes index 
650 0 |a Internet marketing   |x Social media   |x Strategic planning   |x Marketing   |x Management  
700 0 |a Calvin Jones  
740 0 |a Understanding digital marketing 
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