Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy including the new 'scorpior'...

Main Author: Fifield, Paul
Format: Open Shelf
Published: Burlington,MA,USA: BH, Elsevier, c2008.
Subjects:
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100 1 |a Fifield, Paul  
245 1 0 |a Marketing strategy masterclass :   |b the 100 questions you need to answer to create your own winning marketing strategy including the new 'scorpior'...   |c Paul Fifield. 
260 |a Burlington,MA,USA:   |b BH,   |c Elsevier,   |c c2008. 
300 |a xxvi; 599 p.:   |b ill.;   |c 25 cm.. 
500 |a Includes index 
650 0 |a Marketing   |x Management  
650 0 |a strategics planning  
740 0 |a Marketing strategy masterclass 
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