Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy including the new 'scorpior'...
Main Author: | Fifield, Paul |
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Format: | Open Shelf |
Published: |
Burlington,MA,USA:
BH,
Elsevier, c2008.
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Subjects: |
Item Description: |
Includes index |
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Physical Description: |
xxvi; 599 p.: ill.; 25 cm.. |
ISBN: |
9780750686310 |