Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy including the new 'scorpior'...

Main Author: Fifield, Paul
Format: Open Shelf
Published: Burlington,MA,USA: BH, Elsevier, c2008.
Subjects:
Item Description: Includes index
Physical Description: xxvi; 599 p.: ill.; 25 cm..
ISBN: 9780750686310