Quantitative consumer & marketing research
Main Author: | Belk, Russell |
---|---|
Other Authors: | Fischer, Eileen( 1959-), Kozinets, Robert V. |
Format: | Open Shelf |
Published: |
London:
Sage Pub,
2013.
|
Subjects: |
Physical Description: |
234p.: ill.; 24 cm.. |
---|---|
Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780857027672 |