APA Citation

Wilson, A. (2012). Services marketing: Integrating customer focus across the firm (Second European ed.). Berkshire: McGraw-Hill.

Chicago Style Citation

Wilson, Alan. Services Marketing: Integrating Customer Focus Across the Firm. Second European ed. Berkshire: McGraw-Hill, 2012.

MLA Citation

Wilson, Alan. Services Marketing: Integrating Customer Focus Across the Firm. Second European ed. Berkshire: McGraw-Hill, 2012.

Warning: These citations may not always be 100% accurate.