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| LEADER |
00839pamja2200265 4500 |
| 001 |
0000078395_0034 |
| 005 |
20170620090000.0 |
| 005 |
20161102121954.0 |
| 008 |
160919b xxu 00 0 eng d |
| 020 |
|
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|a 9780071767460
|
| 037 |
|
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|a 011591
|b Bookline
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| 037 |
|
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|a 011592
|b Bookline
|
| 040 |
|
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|a LC
|
| 090 |
|
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|a HM 263 . H 362 2012
|
| 245 |
1 |
0 |
|a The handbook of strategic public relations and integrated marketing communications
|c edited by Clarke L. Caywood.
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a New York:
|b McGraw-Hill,
|c c2012.
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| 300 |
|
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|a xviii:
|b 904;
|c 24cm..
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Communication in management
|
| 650 |
|
0 |
|a Public relations
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
0 |
|
|a Caywood, Clarke L.
|
| 999 |
|
|
|a 0000132589
|
| 999 |
|
|
|a 0000132590
|
