Global marketing : contemporary theory, practice, and cases

Main Author: Alon, Ilan
Other Authors: Jaffe, Eugene, Vianelli, Donata
Format: Open Shelf
Published: New York, NY : McGraw-Hill, 2013.
Subjects:
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020 |a 9780078029271  
037 |a Bookline 
040 |a Lib. of Congress 
090 0 0 |a HF 1416.A463 2013  
100 1 |a Alon, Ilan  
245 1 0 |a Global marketing : contemporary theory, practice, and cases   |c Ilan Alon, Eugene Jaffe with Donald Vianelli. 
260 |a New York, NY : McGraw-Hill, 2013. 
300 |a xxi;602p.:ill;   |c 26 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing  
650 0 |a Export marketing-Case studies  
700 0 |a Jaffe, Eugene  
700 0 |a Vianelli, Donata  
740 0 |a Global marketing : contemporary theory, practice, and cases 
999 |a 0000132582 
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