Global marketing : contemporary theory, practice, and cases
| Main Author: | Alon, Ilan |
|---|---|
| Other Authors: | Jaffe, Eugene, Vianelli, Donata |
| Format: | Open Shelf |
| Published: |
New York, NY : McGraw-Hill, 2013.
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| Subjects: |
| Physical Description: |
xxi;602p.:ill; 26 cm.. |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780078029271 |