Marketing Management

Main Author: Marshall, Greg W.
Other Authors: Johnston,Mark W
Format: Open Shelf
Language: English
Published: New York,NY: McGraw - Hill Irwin, c 2010.
Subjects:
LEADER 00829pamja2200265 4500
001 0000078389_0034
005 20170620090000.0
005 20170110113918.0
008 161117b xxu 00 0 eng d
020 |a 9780073529790  
037 |a 011621  |b Bookline 
037 |a 012899  |b Bookline 
037 |a 012900  |b Bookline 
040 |a KPMSI 
090 |a HF 5415.13.M373 2010  
100 1 |a Marshall, Greg W.  
245 1 0 |a Marketing Management   |c Greg W. Marshall, Mark W.Johnston. 
260 |a New York,NY:   |b McGraw - Hill Irwin,   |c c 2010. 
300 |a xxvi; 566 p.: (various pagings):   |b col. ill., col. map;   |c 28 cm. 
504 |a Includes bibliographical references and indexes 
650 0 |a Marketing   |x Management  
700 0 |a Johnston,Mark W  
999 |a 0000132577 
999 |a 0000132578 
999 |a 0000132579