Marketing : the core
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Hartley, Steven William, Rudelius, William |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York, NY:
McGraw-Hill,
c 2013.
|
| Edition: | 5th ed. |
| Subjects: |