Marketing : the core

Main Author: Kerin, Roger A.
Other Authors: Hartley, Steven William, Rudelius, William
Format: Open Shelf
Language: English
Published: New York, NY: McGraw-Hill, c 2013.
Edition: 5th ed.
Subjects:
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100 1 |a Kerin, Roger A.  
245 1 0 |a Marketing : the core   |c Roger A. Kerin, Steven W. Hartley, William Rudelius. 
250 |a 5th ed. 
260 |a New York, NY:   |b McGraw-Hill,   |c c 2013. 
300 |a xlvii;507p.:   |b ill.col.;   |c 28 cm.. 
500 |a Includes index 
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700 0 |a Hartley, Steven William  
700 0 |a Rudelius, William  
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