Marketing : the core
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Hartley, Steven William, Rudelius, William |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York, NY:
McGraw-Hill,
c 2013.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xlvii;507p.: ill.col.; 28 cm.. |
| ISBN: |
9780078028922 |