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| LEADER |
00788pamna2200265 4500 |
| 001 |
0000078386_0034 |
| 005 |
20170620090000.0 |
| 005 |
20161117152444.0 |
| 008 |
161116b xxu 00 0 eng d |
| 020 |
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|a 9780078028892
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| 037 |
|
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|a 011659
|b Bookline
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| 037 |
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|a 011660
|b Bookline
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| 040 |
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|a KPMSI
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| 090 |
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|a HF 5415 .M373 2013
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| 100 |
1 |
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|a Kerin, Roger A.
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| 245 |
1 |
0 |
|a Marketing
|c Roger A. Kerin, Steven W. Hartley, William Rudelius.
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| 250 |
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|a 11th ed.
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| 260 |
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|a New York, NY:
|b McGraw-Hill,
|c c 2013.
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| 300 |
|
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|a li;745p.:
|b ill.;col.maps;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing
|
| 700 |
0 |
|
|a Hartley, Steven William
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| 700 |
0 |
|
|a Rudelius, William
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| 999 |
|
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|a 0000132571
|
| 999 |
|
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|a 0000132572
|
