Marketing
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Hartley, Steven William, Rudelius, William |
| Format: | Reference |
| Language: | English |
| Published: |
New York, NY:
McGraw-Hill,
c 2013.
|
| Edition: | 11th ed. |
| Subjects: |
| Physical Description: |
li;745p.: ill.;col.maps; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780078028892 |