International business : Strategy, management, and the realities

Main Author: Cavusgil, S. Tamer
Other Authors: Riesenberger, John R., Knight, Gary
Format: Reference
Published: Upper Saddle River, NJ: Pearson /Prentice Hall, 2008.
Subjects:
Physical Description: xxxv; 670 p.: il.col; 28 cm..
Bibliography: Includes bibliographical references and index
ISBN: 9780131738607