A preface to marketing management

Main Author: Peter, J. Paul
Other Authors: donnelly, James H.
Format: Open Shelf
Published: New York, NY: McGraw-Hill, 2008.
Edition: 11 th ed..
Subjects:
LEADER 00694pamja2200229 4500
001 0000078342_0034
005 20170719090000.0
005 20160504153714.0
020 |a 9780071283359  
037 |a Landasan 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.13  
100 1 |a Peter, J. Paul  
245 1 0 |a A preface to marketing management   |c J. Paul Peter, James H. Donnelly, Jr. 
250 |a 11 th ed.. 
260 |a New York, NY:   |b McGraw-Hill,   |c 2008. 
300 |a xiv; 252 p.:   |b ill.;   |c 26 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing Management  
700 0 |a donnelly, James H.  
740 0 |a A preface to marketing management 
999 |a 0000132528