A preface to marketing management
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | donnelly, James H. |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw-Hill,
2008.
|
| Edition: | 11 th ed.. |
| Subjects: |
| Physical Description: |
xiv; 252 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071283359 |