Peter, J. P., & donnelly, J. H. (2008). A preface to marketing management (11 th ed.). New York, NY: McGraw-Hill.
Chicago Style CitationPeter, J. Paul, and James H. donnelly. A Preface to Marketing Management. 11 th ed. New York, NY: McGraw-Hill, 2008.
MLA CitationPeter, J. Paul, and James H. donnelly. A Preface to Marketing Management. 11 th ed. New York, NY: McGraw-Hill, 2008.
Warning: These citations may not always be 100% accurate.