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| LEADER |
00767pamja2200253 4500 |
| 001 |
0000078340_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504153714.0 |
| 020 |
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|a 9780071263351
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| 037 |
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|a Landasan
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
0 |
|a HF 5415.135
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| 100 |
1 |
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|a Cravens, David W.
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| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens, Nigel F. Piercy.
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| 250 |
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|a 9 th ed..
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| 260 |
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|a New York, NY:
|b McGraw-Hill,
|c 2009.
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| 300 |
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|a xv; 784 p.:
|b ill.;
|c 26 cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing
|x Management
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| 650 |
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0 |
|a Marketing - Decision making
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| 650 |
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0 |
|a Marketing
|x Management - Case studies
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| 700 |
0 |
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|a Piercy, Nigel F
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| 740 |
0 |
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|a Strategic marketing
|
| 999 |
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|a 0000132526
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