Strategic marketing
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Piercy, Nigel F |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw-Hill,
2009.
|
| Edition: | 9 th ed.. |
| Subjects: |
| Physical Description: |
xv; 784 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071263351 |