APA Citation

Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9 th ed.). New York, NY: McGraw-Hill.

Chicago Style Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. 9 th ed. New York, NY: McGraw-Hill, 2009.

MLA Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. 9 th ed. New York, NY: McGraw-Hill, 2009.

Warning: These citations may not always be 100% accurate.