Consumer Behavior and marketing strategy
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Olson, Jerry C |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw-Hill,
2008.
|
| Edition: | 8th ed.. |
| Subjects: |
| Physical Description: |
xxi; 554 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071259354 |