Marketing strategy : a decision - focused approach

Main Author: Walker, Orville C.
Other Authors: Mullins, John W.
Format: Open Shelf
Published: New York,NY: McGraw-Hill, 2008.
Edition: 6 th ed..
Subjects:
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005 20170719090000.0
005 20160504153713.0
020 |a 9780071263917  
037 |a Landasan 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.13  
100 1 |a Walker, Orville C.  
245 1 0 |a Marketing strategy :   |b a decision - focused approach   |c Orville C. Walker, Jr, John W. Mullins. 
250 |a 6 th ed.. 
260 |a New York,NY:   |b McGraw-Hill,   |c 2008. 
300 |a xx; 346 p.:   |b ill.;   |c 26 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management  
700 0 |a Mullins, John W.  
740 0 |a Marketing strategy 
999 |a 0000132518