Marketing strategy : a decision - focused approach
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Mullins, John W. |
| Format: | Open Shelf |
| Published: |
New York,NY:
McGraw-Hill,
2008.
|
| Edition: | 6 th ed.. |
| Subjects: |
| Physical Description: |
xx; 346 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071263917 |