Walker, O. C., & Mullins, J. W. (2008). Marketing strategy: A decision - focused approach (6 th ed.). New York,NY: McGraw-Hill.
Chicago Style CitationWalker, Orville C., and John W. Mullins. Marketing Strategy: A Decision - Focused Approach. 6 th ed. New York,NY: McGraw-Hill, 2008.
MLA CitationWalker, Orville C., and John W. Mullins. Marketing Strategy: A Decision - Focused Approach. 6 th ed. New York,NY: McGraw-Hill, 2008.
Warning: These citations may not always be 100% accurate.