Exploring marketing research
| Main Author: | Zikmund, William G. |
|---|---|
| Other Authors: | Babin, Barry J. |
| Format: | Open Shelf |
| Published: |
Mason, OH:
Thomson Higher Education,
2007.
|
| Edition: | 9 th ed.. |
| Subjects: |
| Physical Description: |
xxi; 698 p.: ill.col.; 27 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780324539028 |