Principles & practice of marketing
| Main Author: | Blythe, Jim |
|---|---|
| Format: | Open Shelf |
| Published: |
London:
Thomson,
2006.
|
| Subjects: |
| Physical Description: |
xviii; 744 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1844801209 |