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| LEADER |
00711pamja2200229 4500 |
| 001 |
0000078277_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504153707.0 |
| 020 |
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|a 8131405613
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| 037 |
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|a V.S Media
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| 040 |
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|a USM Library
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| 090 |
0 |
0 |
|a AF 5826.5
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| 100 |
1 |
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|a Chatterjee, Sabya Sachi
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| 245 |
1 |
0 |
|a Media and advertising management :
|b new trends
|c edited by Sabyasachi Chatterjee.
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| 260 |
|
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|a Hyderabad:
|b The Icfai Univ.Press,
|c 2006.
|
| 300 |
|
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|a 207 p.:
|b ill.;
|c 23 cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing
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| 650 |
|
0 |
|a Advertising media planning
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| 650 |
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0 |
|a Brand name products
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| 740 |
0 |
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|a Media and advertising management
|
| 999 |
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|a 0000132462
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