Key concepts in marketing

Main Author: Sutherland, Jonathan
Other Authors: Canwell, Diane
Format: Reference
Published: New York, NY: Palgrave Macmillan, 2004.
Series: Palgrave key concepts
Subjects:
LEADER 00711pamna2200241 4500
001 0000078215_0034
005 20170719090000.0
005 20160504152747.0
020 |a 140391527x  
037 |a V. S Media 
040 |a Lib. of Congress 
090 0 0 |a HF 5412  
100 1 |a Sutherland, Jonathan  
245 1 0 |a Key concepts in marketing   |c Jonathan Sutherland and Diane Canwell. 
260 |a New York, NY:   |b Palgrave Macmillan,   |c 2004. 
300 |a ix; 310 p.:   |b ill.;   |c 22 cm.. 
490 0 |a Palgrave key concepts 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
700 0 |a Canwell, Diane  
740 0 |a Key concepts in marketing 
999 |a 0000132392 
999 |a 0000132393