Key concepts in marketing
| Main Author: | Sutherland, Jonathan |
|---|---|
| Other Authors: | Canwell, Diane |
| Format: | Reference |
| Published: |
New York, NY:
Palgrave Macmillan,
2004.
|
| Series: |
Palgrave key concepts
|
| Subjects: |
| Physical Description: |
ix; 310 p.: ill.; 22 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
140391527x |