Marketing research : methodological foundations

Main Author: Churchill, Gilbert A
Other Authors: Iacobucci, Dawin
Format: Open Shelf
Published: Mason, Ohio: Thomson, South Western, 2005.
Subjects:
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005 20170719090000.0
005 20160504152746.0
020 |a 0324225091  
037 |a AA Zeal 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.2  
100 1 |a Churchill, Gilbert A  
245 1 0 |a Marketing research :   |b methodological foundations   |c Gilbert A. Churchill, Dawn Iacobucci. 
260 |a Mason, Ohio:   |b Thomson,   |c South Western,   |c 2005. 
300 |a xxi; 697 p.:   |b ill.;   |c 26 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research  
700 0 |a Iacobucci, Dawin  
740 0 |a Marketing research 
999 |a 0000132386