Marketing research : methodological foundations
| Main Author: | Churchill, Gilbert A |
|---|---|
| Other Authors: | Iacobucci, Dawin |
| Format: | Open Shelf |
| Published: |
Mason, Ohio:
Thomson,
South Western, 2005.
|
| Subjects: |
| Physical Description: |
xxi; 697 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324225091 |