Consumer behaviour and marketing strategy

Main Author: Peter, J. Paul
Format: Open Shelf
Published: New Hork, NY: Mc Graw Hill, 2008.
Edition: 8 th ed..
Subjects:
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005 20170719090000.0
005 20160504152740.0
020 |a 9780071259354  
037 |a AA Zeal 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.3  
100 1 |a Peter, J. Paul  
245 1 0 |a Consumer behaviour and marketing strategy   |c J.Paul peter, jerry C. Olson. 
250 |a 8 th ed.. 
260 |a New Hork, NY:   |b Mc Graw Hill,   |c 2008. 
300 |a xxi; 555 p.:   |b ill.;   |c 26 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
650 0 |a Consumer behaviour  
740 0 |a Consumer behaviour and marketing strategy 
999 |a 0000132330