Consumer behaviour and marketing strategy
Main Author: | Peter, J. Paul |
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Format: | Open Shelf |
Published: |
New Hork, NY:
Mc Graw Hill,
2008.
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Edition: | 8 th ed.. |
Subjects: |
Physical Description: |
xxi; 555 p.: ill.; 26 cm.. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780071259354 |